Veterinarian Approved Tips

Stop the Scratching.
Find the Cause.

Is your dog biting their paws or scratching endlessly? It’s not just "dry skin." It could be their food.

Why is my dog itching?

Food Allergies

Chicken and beef are the #1 causes of itching. Your dog might need a Novel Protein diet.

Environmental

Pollen, grass, and dust mites can cause contact dermatitis. Look for red paws.

Fleas & Parasites

Even one bite can trigger a massive reaction if your dog has flea allergy dermatitis.

Vet Recommended Hypoallergenic Diets

Switching to a Hydrolyzed or Novel Protein diet is the #1 way to diagnose food allergies. Here are the top picks.

Top Rated

Purina Pro Plan Sensitive

Salmon & Rice formula. Excellent for dogs with sensitive skin and stomachs.

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BEST SELLER
Gold Standard

Hill's Science Diet Z/D

Prescription strength hydrolyzed protein. The gold standard for elimination diets.

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Novel Protein

Blue Buffalo Basics

Limited ingredient diet (Turkey & Potato). Grain-free and poultry by-product free.

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Symptom Checker

Answer 3 quick questions to see if it's likely Environmental or Food-based.

No email required

1. Where is the itching most severe?

Don't guess. Start treating.

The fastest way to stop the itch is often changing what's in the bowl. Read our comprehensive guide to elimination diets.

Read the Guide